ChainLiteracy Ltd ("ChainLiteracy", "we", "our", or "us") operates the website accessible at this domain. This Cookie Policy is part of our Privacy Policy and explains the specific ways in which we use cookies and similar tracking technologies. We are committed to being transparent about how we collect and use data, and this document provides you with clear information about the cookies deployed on our website.
ChainLiteracy Ltd is registered in England and Wales. Our registered office is at 45 Great Portland Street, Fitzrovia, London W1W 7LT, United Kingdom. For questions about this policy, you may contact us at [email protected].
What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites function properly, to improve user experience, and to provide information to website owners. Cookies may be set by the website you are visiting ("first-party cookies") or by third parties whose services the website uses ("third-party cookies").
Cookies can be "session cookies" that are deleted when you close your browser, or "persistent cookies" that remain on your device for a defined period of time or until you delete them manually.
In addition to cookies, we may use similar technologies such as tracking pixels (also known as web beacons), device identifiers, and local storage. Where this policy refers to "cookies," it includes these similar tracking technologies unless stated otherwise.
How We Use Cookies
We use cookies for several purposes, which we have categorised into three groups. Each category serves a distinct function and has different consent requirements:
Essential
Always active. Required for the website to function.
Analytics
Consent required. Helps us understand visitor behaviour.
Marketing
Consent required. Used for advertising measurement.
Essential Cookies
Always Active
No consent required
Essential cookies are necessary for the basic functioning of our website. They enable core features such as page navigation, access to secure areas, and remembering your cookie consent preferences. Without these cookies, the website cannot operate properly.
These cookies do not collect personal information for marketing purposes and cannot be disabled through our cookie preference controls because doing so would prevent the website from functioning as intended.
Examples of essential cookies we use:
-
cookie_consent — Stores your cookie preference choices so we do not ask you again on every visit. Retention: 12 months.
-
session_id — Maintains your browsing session while you navigate between pages. Retention: session duration (deleted when you close your browser).
-
csrf_token — Protects against cross-site request forgery attacks when you submit forms on our website. Retention: session duration.
Analytics Cookies
Consent Required
Activated only after you accept
Analytics cookies help us understand how visitors interact with our website. They collect information about which pages are visited most frequently, how long visitors spend on each page, and whether users encounter any error messages. This data is aggregated and anonymised, meaning it does not identify you personally.
We use this information solely to improve the performance and content of our website. Analytics cookies are activated only after you have given explicit consent through our cookie consent banner.
Analytics tools we use:
Google Analytics 4
Google Analytics 4 (GA4) collects anonymised usage data, device information, and behavioural signals. IP anonymisation is enabled. Data retention is configured to 14 months. You may opt out via the Google Analytics Opt-out Browser Add-on.
Examples of analytics cookies:
-
_ga — Distinguishes unique visitors. Set by Google Analytics. Retention: up to 14 months.
-
_ga_XXXXXXX — Maintains session state for Google Analytics 4. Retention: up to 14 months.
-
_gid — Distinguishes visitors within a 24-hour window. Set by Google Analytics. Retention: 24 hours.
-
_gat — Used to throttle request rate to Google Analytics. Retention: 1 minute.
Marketing / Advertising Cookies
Consent Required
Activated only after you accept
Marketing cookies are used to deliver advertisements that are relevant to you and to measure the effectiveness of our advertising campaigns. These cookies may track your browsing activity across different websites and are typically set by third-party advertising services that we have integrated into our website.
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit. Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
Tracking technologies used:
We use the following tracking technologies on this website:
-
Cookies (first-party and third-party)
-
Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
-
Device identifiers (browser fingerprint, IP address)
-
Conversion event tags
Advertising and analytics technologies active on this site:
Google Ads (gtag.js / Google Tag Manager)
Google Analytics 4
Google Remarketing Tag
Meta Pixel (Facebook / Instagram)
Advertising measurement:
We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions or page views. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
Marketing cookies and retention:
-
Google Ads cookies — Including _gcl_au, IDE, and related identifiers used for ad delivery and conversion measurement. Retention: up to 540 days.
-
Meta Pixel cookies — Including _fbp and _fbc, used to record page views, conversions, and build custom audiences for ad targeting. Retention: up to 90 days.
Detailed Cookie Table
| Cookie Name |
Provider |
Category |
Purpose |
Retention |
| cookie_consent |
ChainLiteracy |
Essential |
Stores cookie consent preferences |
12 months |
| session_id |
ChainLiteracy |
Essential |
Maintains browsing session |
Session |
| csrf_token |
ChainLiteracy |
Essential |
Security protection for form submissions |
Session |
| _ga |
Google |
Analytics |
Distinguishes unique visitors |
14 months |
| _ga_XXXXXXX |
Google |
Analytics |
Maintains GA4 session state |
14 months |
| _gid |
Google |
Analytics |
Distinguishes visitors within 24 hours |
24 hours |
| _gat |
Google |
Analytics |
Throttles request rate |
1 minute |
| _gcl_au |
Google |
Marketing |
Stores and tracks conversions from Google Ads |
90 days |
| IDE |
Google (DoubleClick) |
Marketing |
Ad delivery and remarketing |
540 days |
| _fbp |
Meta |
Marketing |
Delivers advertisements on Facebook / Instagram |
90 days |
| _fbc |
Meta |
Marketing |
Stores click identifier for conversion attribution |
90 days |
Third-Party Cookies
Some cookies on our website are placed by third-party services that we use. These third parties have their own privacy and cookie policies, which govern how they collect and process your data. We encourage you to review their policies directly:
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.
Managing Your Cookies
You have several options for controlling and managing cookies on this website:
1. Our Cookie Preference Panel
You can manage your cookie preferences at any time by clicking the "Manage Preferences" button that appears in our cookie consent banner, or by clicking the button in the sidebar of this page. The preference panel allows you to toggle analytics and marketing cookies independently. Essential cookies remain active at all times as they are required for basic website functionality.
2. Opt-Out of Personalised Advertising
You may opt out of personalised advertising at any time through the following tools:
Opting out does not remove ads entirely. You will continue to see non-personalised advertisements.
Browser Cookie Settings
Most web browsers allow you to control cookies through their settings. You can typically configure your browser to block or delete cookies, or to notify you when a cookie is being set. The methods vary depending on which browser you use:
Google Chrome: Settings → Privacy and Security → Cookies
Mozilla Firefox: Settings → Privacy & Security → Cookies
Safari: Preferences → Privacy → Manage Website Data
Microsoft Edge: Settings → Cookies and Site Permissions
Please note that blocking or deleting certain cookies may affect the functionality of this website. If you block essential cookies, some parts of the site may not work as expected. Clearing all cookies will also remove your saved consent preferences, and you will see our cookie consent banner again on your next visit.
Your Consent
When you first visit our website, a cookie consent banner is displayed at the bottom of the screen. This banner offers three choices:
-
Accept All — Activates essential, analytics, and marketing cookies.
-
Reject Non-Essential — Only essential cookies remain active. Analytics and marketing cookies are not loaded.
-
Manage Preferences — Opens a panel where you can toggle each cookie category individually.
By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalised advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
EEA and UK Users
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
Your consent choice is stored in your browser's local storage for 12 months. After that period, or if you clear your browser data, the consent banner will appear again. You may also withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in technology, or changes in applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via a banner on our homepage at least 14 days before the changes take effect.
We recommend reviewing this policy periodically to stay informed about how we use cookies. Continued use of our website after changes have been posted constitutes acceptance of the updated Cookie Policy.
Relationship to Other Policies
This Cookie Policy forms part of and should be read alongside our broader Privacy Policy, which provides additional detail on how we collect, use, store, and protect your personal data. Our Terms of Use govern your overall use of this website.
If there is any conflict between this Cookie Policy and our Privacy Policy regarding the use of cookies, this Cookie Policy takes precedence.
Last Updated: 22 February 2026
Effective Date: 22 February 2026
Version: 1.2