Privacy Policy 🔒
This policy explains how ChainLiteracy Ltd collects, uses, stores, and protects your personal data when you visit our website and interact with our services.
Table of Contents
- Who We Are
- What Data We Collect
- Legal Basis for Processing
- Cookie Categories
- Marketing Cookies — Detailed Disclosures
- Consent Requirements
- Data Sharing with Advertising Partners
- Lead Forms and Contact Requests
- Google Services and Advertising
- Meta Advertising Services
- Retention Periods
- Your Rights (GDPR Articles 15-22)
- International Data Transfers
- Children's Privacy
- Prohibited Content Self-Declaration
- Landing Page Integrity Statement
- Changes to This Policy
- Contact Us
1. Who We Are
This website is operated by ChainLiteracy Ltd, a company registered in England and Wales (Company number: 14832957). Our registered office is located at 45 Great Portland Street, Fitzrovia, London W1W 7LT, United Kingdom.
ChainLiteracy provides educational content about blockchain technology, distributed ledger systems, cryptography, and digital assets. We do not provide financial, legal, or tax advice, nor do we facilitate transactions in digital assets of any kind.
For any privacy-related enquiries, you can reach our data protection contact at [email protected] or by telephone at +44 20 7436 1892.
2. What Data We Collect
Depending on how you interact with our website, we may collect the following categories of personal data:
- Full name — when you submit a contact form or enquiry
- Email address — when you submit a contact form or subscribe to updates
- Phone number — if provided voluntarily through a contact form
- IP address — collected automatically when you visit our website
- Browser type and version — collected automatically for analytics and compatibility
- Device type and operating system — collected automatically for analytics
- Cookies and tracking identifiers — as described in the Cookie Categories section below
- Usage data — pages visited, time spent on site, click paths, and referral sources
- Form submission content — any text or information you enter into contact or enquiry forms
- Conversion events — form submissions, calls, or other defined actions tracked for campaign measurement
3. Legal Basis for Processing (GDPR Article 6)
We process personal data only where we have a lawful basis to do so. The specific legal basis depends on the type of data and the purpose for which it is processed:
| Data Type | Legal Basis |
|---|---|
| Contact form data | Consent (Art. 6.1.a) and contract performance (Art. 6.1.b) |
| Analytics data | Consent (Art. 6.1.a) |
| Marketing / remarketing data | Consent (Art. 6.1.a) |
| Security and fraud prevention | Legitimate interest (Art. 6.1.f) |
4. Cookie Categories
We categorise cookies into three distinct tiers. Each tier serves a different purpose and has different consent requirements.
Essential Cookies
Purpose: Core site functionality, security, session management, and storing your cookie consent preferences.
Examples: session_id, csrf_token, cookie_consent_status.
Consent required: No. These cookies are activated automatically because they are strictly necessary for the website to function.
Retention: Session duration, or up to 12 months for preference storage.
Analytics Cookies
Purpose: Measuring traffic, user behaviour, and site performance to help us understand how visitors use our website.
Tools: Google Analytics 4.
Examples: _ga, _ga_XXXXXXX, _gid, _gat.
Consent required: Yes. These cookies are activated only after you explicitly accept them.
Retention: Up to 14 months.
Marketing / Advertising Cookies
Purpose: Remarketing, personalised ad delivery, and conversion tracking across advertising platforms.
Consent required: Yes. These cookies are activated only after you explicitly accept them.
Retention: Up to 540 days (Google Ads default). Full details of sub-disclosures are provided in Section 5 below.
5. Marketing Cookies — Detailed Disclosures
a) Third-Party Ad Serving
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
b) Advertising Partners
We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
c) Remarketing
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
d) YouTube and Display Network
Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
e) Tracking Technologies
We use the following tracking technologies on this website:
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags
f) Advertising Measurement
We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or page views. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
g) Technologies in Use
Advertising and analytics technologies active on this site:
- Google Ads (gtag.js / Google Tag Manager)
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel (Facebook / Instagram)
h) Opt-Out from Personalised Advertising
You may opt out of personalised advertising at any time through the following channels:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely. You will continue to see non-personalised advertisements.
i) Cookie Preference Management
You can manage your cookie preferences at any time by clicking , which opens the cookie consent panel where you can accept or reject each category independently.
6. Consent Requirements
When you first visit our website, a cookie consent banner is displayed in the bottom-right corner. This banner offers three options: "Accept All", "Reject Non-Essential", and "Manage Preferences". Analytics and marketing cookies are not activated until you click "Accept All" or enable them individually through the Manage Preferences panel. If you dismiss the banner by clicking "Reject Non-Essential", only essential cookies remain active. Your choice is stored in your browser's local storage for a period of 12 months.
Consent Statement
By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalised advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
EEA / UK Users
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
Withdrawal of Consent
You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
7. Data Sharing with Advertising Partners
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
- Google LLC: cookie identifiers, conversion events, anonymised behavioural data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
- Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
8. Lead Forms and Contact Requests
When you submit a contact form, request information, or register interest in our educational services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at [email protected].
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
9. Google Services and Advertising
This website uses the following Google services:
Google Analytics 4
Collects anonymised usage data, device info, and behavioural signals. IP anonymisation is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Google Ads Conversion Tracking
Records when a user completes a defined action (form submission, call, page view) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
Google Remarketing
Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
Google Tag Manager
Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
10. Meta Advertising Services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions, page views of key content)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
11. Retention Periods
We retain personal data only for as long as necessary to fulfil the purposes described in this policy. Specific retention periods are as follows:
| Data Category | Retention Period |
|---|---|
| Contact form submissions | 2 years |
| Analytics data (GA4) | 14 months |
| Marketing cookies (Google Ads) | Up to 540 days |
| Email communications | Duration of relationship + 1 year |
| Server logs | 90 days |
| Cookie consent records | 3 years (audit requirement) |
12. Your Rights (GDPR Articles 15–22)
If you are located in the EEA or UK, you have the following rights regarding your personal data:
Right of Access (Art. 15): Request a copy of the data we hold about you.
Rectification (Art. 16): Correct inaccurate or incomplete data.
Erasure (Art. 17): Request deletion of your data (the "right to be forgotten").
Restriction (Art. 18): Limit how we process your data in certain circumstances.
Portability (Art. 20): Receive your data in a structured, machine-readable format.
Objection (Art. 21): Object to processing based on legitimate interest.
Withdraw Consent (Art. 7.3): Revoke consent at any time without penalty.
To exercise any of these rights, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
- EU users: https://edpb.europa.eu
- UK users: https://ico.org.uk
13. International Data Transfers
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].
14. Children's Privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly.
Contact us at [email protected] if you believe we have received data from a minor.
15. Prohibited Content Self-Declaration
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
16. Landing Page Integrity Statement
The content of this website accurately represents the educational services described. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
17. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will notify users via a banner on the homepage at least 14 days before the changes take effect.
We encourage you to review this page periodically for the latest information on our privacy practices. The "Last Updated" date at the top of this page indicates when the most recent revision was published.
18. Contact Us
If you have any questions or concerns about this Privacy Policy, your personal data, or your rights, please contact us using the details below:
ChainLiteracy Ltd
45 Great Portland Street
Fitzrovia, London W1W 7LT
United Kingdom
Email: [email protected]
Phone: +44 20 7436 1892